My Sneaker Company

My new company will manufacture and distribute sneakers, competing for business and customers with the already established brand, Nike. Here are the four P’s of my marketing mix:

1. Product - product/service is a wide variety of sneakers available in a wide range of colors.
2. Price - price will be competitive to Nike because of the quality of my product for a lower price. If we lower the price, we will make more profits in the long run.
3. Place - shoes can be shipped anywhere in the world at a low cost. The shoes will be mainly marketed to the US.
4. Promotion - shoes will be promoted through the use of billboards, a website, and TV ads. My company will also donate to various charities to gain a positive reputation and further promoting the brand.

My marketing mix is better than that of my competitor, Nike, because of the lower price. Nike’s Free Run 5.0 shoes cost around $100, while my analogous product will be around $89. I will also use strategic ads to give my company the right exposure to my target market, reeling in new customers.

Boston Olympics

When presented with the opportunity to host the 2024 Olympics, the city wisely chose to decline that offer. One prominent reason for this decision was a lack of space in general.  Boston would have had to provide parking for the numerous people overflowing the city. In addition, traffic would have presented another difficult space problem. Traffic is already a large problem in the city and the Olympics certainly would not have solved it by dragging the games to Boston. The city of Boston also does not have enough space or money to build the stadiums for the Olympic games, whereas other cities do have the means to pull this off. In conclusion, Boston made the correct decision by pulling itself out of the race for the 2024 Olympics city.