Restaurants

1. Describe what the process was like in trying to create questions for your research topic.

2. What was different in your survey than the other people you worked with in your group?

3. Did your demographic questions help you in understanding your results? If yes or no explain why?

4. Was there anything the survey results could tell you about your topic? Be specific. If not, explain why not.

5. How many responses did you get for your survey?

Take a screenshot (snipping tool) and post the picture of your responses in this post

6. What is a good project for the class to do that could be formatted similar to The Apprentice?

1. When creating questions for my research topic, I turned to my personal experiences. Whichever aspects of a restaurant were important to me translated into questions for my survey. For example, I asked people who took my survey what foods they prefer, which meal is their favorite, and how they would describe their perfect restaurant experience in one word.
2. Other people in my group personalized their survey to a specific restaurant, while I asked questions about the general preferred restaurant experience.
3. My demographic questions did not help me to understand my data. This was because of the small sample of people that took my survey. Most everybody fell into the same age group, and most people were also males.
4. The results could tell me that most people prefer to go out to eat during 6pm-10pm. This could help with deciding what hours to be open.
5. I got 20 responses.
6. We could split the class into two teams like the apprentice. Both teams could be assigned a task such as created an advertisement for a company. The team with the better ad would win.

Arena Product Avergae

Oriole Park at Camden Yards is an example of a professional sports arena that depends on fan attendance. During the first few years after the park opened, it did very well in attendance compared to other parks in the MLB. When the Orioles' record started getting worse, their fan attendance declined as well. To get ticket sales back up, they started offering promotional sales that appeals to customers. Those sort of tactics can be used to manipulate fan attendance by a company.

This case study is a part of Chapter 4, Sports Products.

• Sports consumers, such as fans of the Orioles, will attend games if a sports team is playing well.
• Sports products, such as the arena a sports team plays in, must be kept up to date for fans to be interested.
• An example of a tangible product is the food sold at arenas.
• Arenas practice grassroots marketing when they market their stadium/merchandise for a specific local team
• An intangible product could be considered the unique experience of attending an arena.

I would like to study the use of PED's in professional sports. I find that to be interesting.

My Sneaker Company

My new company will manufacture and distribute sneakers, competing for business and customers with the already established brand, Nike. Here are the four P’s of my marketing mix:

1. Product - product/service is a wide variety of sneakers available in a wide range of colors.
2. Price - price will be competitive to Nike because of the quality of my product for a lower price. If we lower the price, we will make more profits in the long run.
3. Place - shoes can be shipped anywhere in the world at a low cost. The shoes will be mainly marketed to the US.
4. Promotion - shoes will be promoted through the use of billboards, a website, and TV ads. My company will also donate to various charities to gain a positive reputation and further promoting the brand.

My marketing mix is better than that of my competitor, Nike, because of the lower price. Nike’s Free Run 5.0 shoes cost around $100, while my analogous product will be around $89. I will also use strategic ads to give my company the right exposure to my target market, reeling in new customers.

Boston Olympics

When presented with the opportunity to host the 2024 Olympics, the city wisely chose to decline that offer. One prominent reason for this decision was a lack of space in general.  Boston would have had to provide parking for the numerous people overflowing the city. In addition, traffic would have presented another difficult space problem. Traffic is already a large problem in the city and the Olympics certainly would not have solved it by dragging the games to Boston. The city of Boston also does not have enough space or money to build the stadiums for the Olympic games, whereas other cities do have the means to pull this off. In conclusion, Boston made the correct decision by pulling itself out of the race for the 2024 Olympics city.