Arena Product Avergae

Oriole Park at Camden Yards is an example of a professional sports arena that depends on fan attendance. During the first few years after the park opened, it did very well in attendance compared to other parks in the MLB. When the Orioles' record started getting worse, their fan attendance declined as well. To get ticket sales back up, they started offering promotional sales that appeals to customers. Those sort of tactics can be used to manipulate fan attendance by a company.

This case study is a part of Chapter 4, Sports Products.

• Sports consumers, such as fans of the Orioles, will attend games if a sports team is playing well.
• Sports products, such as the arena a sports team plays in, must be kept up to date for fans to be interested.
• An example of a tangible product is the food sold at arenas.
• Arenas practice grassroots marketing when they market their stadium/merchandise for a specific local team
• An intangible product could be considered the unique experience of attending an arena.

I would like to study the use of PED's in professional sports. I find that to be interesting.